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Under the Sun Dog and Cat Food by CANIDAE
A grain-free formula for both cats and dogs that is made with farm-raised poultry, lamb, or fresh-caught salmon along with farm-fresh fruits and vegetables. Under the Sun is available in both dry and...
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Allerease Zippered Dog Bed Protector by PM&J
This dog bed liner helps minimize allergens that can affect both pets and owners. The special fabric keep dander and dust mites from penetrating the bed. It also keeps fleas and ticks from getting into...
View ArticleThe 2015 Halftime Show
One essential characteristic of a marketing plan is flexibility: having room in the process for testing, failure, change and improvement. The key to maximizing the benefit of this flexibility is a...
View ArticleMake The Customer Experience Priority One
It’s the summer. It’s hot out there. People are cranky. That’s why it is more important than ever to remember that the customer experience is priority one. Let’s start with employees. Education is key...
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Ideal Balance Crafted Dog and Cat Food by Hill’s Pet Nutrition
Ideal Balance Crafted diets are produced in carefully-managed small batches and include flavorful, nutritious ingredients that appeal to natural pet food consumers. They feature the addition of...
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NUTRA Diets in New Packaging by Scarlett
Scarlett NUTRA premium blends of seeds and pellets for birds and small animals now come in a more consumer friendly package. These super premium fortified diets are sold in the pet specialty channel to...
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Pet Tree Houses Sets New Record
Pet Tree Houses is now the official Guinness World Record holder for creating the tallest cat scratching tree. The tree was created by Joseph and Shelley DelRocco, founders of Pet Tree Houses. The...
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HABRI and Bayer Support Service Dogs
The Human Animal Bond Research Initiative (HABRI) Foundation has awarded a $42,000 grant to Purdue University to lead a first-of-its-kind, controlled scientific study to measure the effects of service...
View ArticleZilla Donates To USARK
The Central Garden & Pet brand Zilla donated $25,000 to the United States Association of Reptile Keepers (USARK) at the North American Reptile Breeders Conference (NARBC) held March 14-15, 2015 in...
View ArticleLady Gaga Creating Dog Clothing Line
Lady Gaga is creating a clothing line for dogs. The 29-year-old singer said she will be designing “creative and functional ways for pets and their owners to bond” via her and her fiance Taylor Kinney’s...
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Pre and Probiotics for Cats and Dogs by Tomlyn
Probiotics and healthy levels of bacteria are essential to pets’ digestive health. This supplement comes in easy to use packets each containing high numbers of colony-forming units. Individual packets...
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Seachem Launches New App
Seachem Laboratories launched a new mobile application – Dose2. This innovative and free iOS device was designed to help aquarium hobbyists properly dose Seachem and aquavitro products and track their...
View ArticleBravo Expands Northwest Distribution
Bravo Pet Food will now be distributed by The Northpoint Trading Company. Independent retailers in Washington and Oregon can now order Bravo with added convenience. According to Bette Schubert, Bravo’s...
View ArticleFluff & Tuff Extends Donation Campaign
Fluff & Tuff has created a social media following on Facebook, Twitter and Instagram with their #igiveafluff campaign. Wanting to create a community effort, Fluff & Tuff invites customers and...
View ArticlePhillips Opens New Distribution Center in Texas
Phillips Pet Food & Supplies will open a full-service distribution center in the Dallas Fort-Worth area. The new center will allow Phillips to improve its distribution services to Texas, Oklahoma,...
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Ethical Pet Updates Logo
Ethical Pet debuted a new updated logo as part of the ongoing evolution of the company’s brand. The logo features Spot inside a brilliant red circle that has become synonymous with the Spot brand. The...
View ArticleCalling All Retailers!
Do you have a bakery section in your store? Would you like to have your store featured in our magazine? Email rebekahh@petage.com to participate! We want to hear from you and see all the beautiful...
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WIPIN Selects Women of the Year Nominees
Twenty five women making successful careers in the pet industry will soon be making their way toward the red carpet for the annual award ceremony that recognizes their vital role in serving pets and...
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