Vital Essentials has hired Jeff White as leader of development for the western U.S. region.
White has had sales success in various industries including marine, medical, software and insurance. Most recently, he spearheaded marketing of newly introduced pet insurance products to veterinary practices in California.
“We are committed to bolstering our sales team” said Lanny Viegut, Vital Essentials CEO. “Jeff White brings unique experience along with a track record of business development success. We are looking for him to enhance our distribution network and grow the Vital Essentials brand in the western U.S.A regions.”