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Planet Dog Celebrates 20th Year in the Pet Industry

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Planet Dog, a leader in eco-friendly, durable toy design in the pet industry marks 20 years of innovation and continued success this year.

Since the launch in 1997, Planet Dog has made a lasting impact on the pet industry and world with its eco-friendly, made-in-the-USA, premium products suitable for dogs of all sizes and ages.

“It’s a significant milestone for Planet Dog and worth celebrating,” said Colleen McCracken, owner and CEO of Planet Dog. “Planet Dog’s socially responsible, values-based position in the market brings people and dogs together for fun and mutual support unlike any other brand in the industry. The last 20 years have been incredible for us as a company, and the future is even more exciting with many new partnerships and product innovations to come.”

With an extensive line of durable and eco-friendly dog toys, leashes, collars and harnesses, Planet Dog works endlessly to make the planet a better place by unleashing the power of play for all. The company is perhaps best known for their signature, award-winning Orbee-Tuff specialty plastic that is completely nontoxic and as safe for humans (even babies) as it is for dogs. The material is manufactured in the in the USA without the use of any chemical softeners or toxins.

Also, beyond innovating quality dog products, the company’s “Planet Dog Foundation” provides necessary funding for the training, placement and support of service dogs helping people in need.

“We look forward to the next 20 years and beyond as we continue to make a positive impact in the lives of humans, dogs and the world,” McCracken said.


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